This sums me up pretty nicely! :) Thanks, Wordle!
I’m three months into my role at [Wire] stone and it has been an incredible learning experience. SEO Industry is one fast-paced industry! Be it the algorithm changes, ranking mechanisms, new search tips etc., it is quite challenging to keep track of the changes. Thankfully, a few of the most important elements involved in optimizing a website aren’t likely to change anytime soon.
No matter how much search engines change their algorithms, one thing will always be true: writing quality content is arguably the best way to improve search rankings for keywords. SEO Content is King! I know it sounds redundant, but until more people do a better job at focusing on their content, it bears repeating.
You can find a lot of ideas/tips online, on how to lead a great SEO campaign. You can attend conferences, webinars to understand SEO tactics but learning how to maximize your SEO in content is the key.
Note #1: SEO is for the search engines, web content is for your visitors.
Presumably, you want your website to rank higher in the search engines. How can you achieve that? You don’t have to deceive or use black hat tricks. First, however, you have to learn how to write quality web content that will provide your readers with value. A website is nothing without its content. Getting information is the one of the primary reasons for using internet. If that information is not easily accessible on your website, the readers are not going to want to stay on your site, and they certainly are not going to want to come back.
So here are a few important tips to creating great content:
According to a recent HiveFire Survey cited in eMarketer, content creation is a focus for many marketers in an effort to: establish thought leadership, elevate brands variability and buzz, increase lead generation, and boost SEO.
Note #2: Readers are the ultimate targets, not the search engines!
Creating your web content for your readers, rather than the engines, will help you achieve loyal, repeat traffic as well as high, relevant search engine ranking. All I can say is that- build a solid site with current, fresh, and relevant content – the hits and page rank will follow in time!