Category Archives: Social Media

Rekha Srivatsan- World cloud

This sums me up pretty nicely! 🙂 Thanks, Wordle!

Interesting articles

  • Track your online influence. Great post! Link here
  • What is your social media goal? Link here
  • Need more retweets? Follow these apps, plug-ins etc. Link here
  • Visualize your twitter impact. Link here
  • Why brands won’t spend on Social media campaigns. Link here
  • 7 social network monitoring tools you must know! Link here
  • Get new customers on Twitter! Link here
  • How effective is your Facebook Marketing? Link here
  • First time SEO-er? Great e-book  SEO resources. Link here

Articles Aug 5,2010

  • Facebook Advertisers boost spending 10-fold! Link
  • Facebook, Skype, and YouTube ads get a vintage makeover. Link
  • Bravo collaborates with Groupon! Link
  • 5 Tips for the care and feeding of Social Media Professionals. Link
  • Fund raising alternatives to facebook causes. Link
  • 500 Twitter Apps. Great compilation. Link

Articles July 26,2010

  • Why Mad Men would fail at Marketing today! Interesting observation. Link
  • Kraft’s marketing effort for Mac and Cheese. Link
  • How successful was the Ford Facebook experiment? Link
  • Best “Worst” infomercials on Youtube! Link
  • Tips for aspiring social media marketers. Link
  • Foursquare’s CEO aims high! Link
  • Hotels and social media marketing. Link
  • Best practices for a corporate Blog. Link
  • Play snake game while watching a Youtube Video! Link

Share

Articles July 22,2010

  • Microsoft offers free Windows 7 phones to its employees! Link
  • Bearhug: social approach to customer service management. Link
  • Write.fm makes sharing text and files simpler. Link
  • Time-lapse Twitter visualization shows nation’s mood swings. Link
  • Behind the Curtain of Old Spice’s Viral Video Mega Hit. Link
  • How To Write A Social Media Press Release. Link
  • An Idea of What 500 Million users on Facebook Means Using World Population Estimates. Link
  • Debt collectors flock to social networks. Link
  • How to avoid becoming a Twitter disaster. Link

Share

My interview

I did a quick interview with WhoHub. This is the link:

http://www.whohub.com/rekhasrivatsan

About WhoHub: Whohub’s goal is to create a social network for creative professionals based on their capacity for self-expression and collaboration.

Share

What is Social Media?

What is Social Media

Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic. There is no other low-cost/high-return promotional method that will easily give you large numbers of visitors to your site. If you are selling products/services or publishing content for ad revenue, social media marketing is a great way to make your site profitable over time.

Here are some reasons why you should consider using social media:

  • It’s readily available. Not only do you get usual links, your website is exposed to large groups of people in an unprompted approach. This differs from paid advertising which has explicit commercial overtones.
  • It’s defensible. Once effectively mastered, social communities can be a huge source of web traffic, in addition to the already existing traffic from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.
  • Its low-cost/high returns. Costs are usually limited to only time. The benefits will often exceed the cost. It would usually cost thousands of dollars to buy many links; social media has the ability to provide that for free.
  • It complements other efforts. Social media optimization and marketing is usually community-specific. It does not interfere with other methods of getting traffic to the website. It will fit perfectly with an advertising campaign targeting other websites or search engines.
  • It leads to valuable resources. Success with social media marketing will likely increase the number of links you receive. Links will boost your search engine rankings and they will also drive click-through traffic. Both are generally high quality traffic sources.
  • It helps with brand management. Branding is the key to building a successful long-term relationship with the customer, and social media marketing is an excellent, free tool for customers to understand your brand.

Share