Tag Archives: social media

Interesting articles

  • Track your online influence. Great post! Link here
  • What is your social media goal? Link here
  • Need more retweets? Follow these apps, plug-ins etc. Link here
  • Visualize your twitter impact. Link here
  • Why brands won’t spend on Social media campaigns. Link here
  • 7 social network monitoring tools you must know! Link here
  • Get new customers on Twitter! Link here
  • How effective is your Facebook Marketing? Link here
  • First time SEO-er? Great e-book  SEO resources. Link here

Articles July 22,2010

  • Microsoft offers free Windows 7 phones to its employees! Link
  • Bearhug: social approach to customer service management. Link
  • Write.fm makes sharing text and files simpler. Link
  • Time-lapse Twitter visualization shows nation’s mood swings. Link
  • Behind the Curtain of Old Spice’s Viral Video Mega Hit. Link
  • How To Write A Social Media Press Release. Link
  • An Idea of What 500 Million users on Facebook Means Using World Population Estimates. Link
  • Debt collectors flock to social networks. Link
  • How to avoid becoming a Twitter disaster. Link

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Articles- July 19 2010

  • Check out the 2010 Viral and Social Marketing Campaigns Hall of fame!
  • Intel and Social media: Link here
  • To understand how social media affects Consumer Behavior, click here
  • Few social media success/flop stories. Interesting.
  • Most common challenges about Social Media Marketing campaigns. Link
  • Upcoming webinars on Social Media. Link
  • How to market to women on Facebook. Link

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Interesting Articles

I’ve decided to post new interesting articles everyday! If you are into Marketing specifically social media marketing, watch this space for articles!

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What is Social Media?

What is Social Media

Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic. There is no other low-cost/high-return promotional method that will easily give you large numbers of visitors to your site. If you are selling products/services or publishing content for ad revenue, social media marketing is a great way to make your site profitable over time.

Here are some reasons why you should consider using social media:

  • It’s readily available. Not only do you get usual links, your website is exposed to large groups of people in an unprompted approach. This differs from paid advertising which has explicit commercial overtones.
  • It’s defensible. Once effectively mastered, social communities can be a huge source of web traffic, in addition to the already existing traffic from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.
  • Its low-cost/high returns. Costs are usually limited to only time. The benefits will often exceed the cost. It would usually cost thousands of dollars to buy many links; social media has the ability to provide that for free.
  • It complements other efforts. Social media optimization and marketing is usually community-specific. It does not interfere with other methods of getting traffic to the website. It will fit perfectly with an advertising campaign targeting other websites or search engines.
  • It leads to valuable resources. Success with social media marketing will likely increase the number of links you receive. Links will boost your search engine rankings and they will also drive click-through traffic. Both are generally high quality traffic sources.
  • It helps with brand management. Branding is the key to building a successful long-term relationship with the customer, and social media marketing is an excellent, free tool for customers to understand your brand.

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My latest addiction

Yes, am addicted! It is called Social Media addiction. Not because I stay on Facebook 24×7 or because I love chirping and digging and orkutting but it’s because I have been quite fascinated about making your presence felt online. It’s like you have a whole new personality online. A virtual personality, if you may. It is fun exploring new social media sites and analysing the visitors for your site etc.

I recently created a Google site for MBA Networking Association at Sac State. Now I have been checking the visitor traffic every hour! Google analytics and webmaster tools is easy and exciting! The adrenaline rush that I get from site verification and site traffic info is huge! Am not sure if I ever want to give up my addiction. Social media Marketing, am here to stay! 🙂